Our Guiding Principles
Mission Statment

To build people, not just clothing — pushing them toward growth in spirituality, physicality, and mentality, while keeping Christ at the center.
Vision Statement

A community of relentless individuals living with faith, resilience, and purpose — thriving in business, health, and life, and using their influence to expand God’s Kingdom.
Core Values
  1. Faith First
    Jesus is at the center of everything we do. Money and success are tools — not the mission.
  2. Spiritual Relentlessness
    Pursuing God daily, walking in balance, and living out discipleship in action — not just words.
  3. Physical Strength
    Treating the body as a temple, building discipline through health, training, and endurance.
  4. Mental Resilience
    Renewing the mind, breaking cycles, and pushing through failure with grit and clarity.
  5. Work Ethic
    Outwork yesterday. Show up hungry. Earn everything with persistence, humility, and consistency.
  6. Resilience Under Fire
    Pressure refines us. Every setback is a lesson, every failure is fuel, every trial builds strength.
  7. Community Over Competition
    We don’t just sell to people — we build with people. Relentless exists to uplift, mentor, and disciple.
  8. Authenticity Always
    No faking, no fluff. What you see is real. Our story, our grind, and our faith are lived out loud.
  9. Kingdom Impact
    Wealth, influence, and resources are tools to fund and fuel God’s mission — beyond the walls of the church.
  10. Never Fold
    Relentless means no quit. Through failure, pressure, and doubt — we keep rising higher.